The GoodMetrics Blog
Exploring the latest trends and strategies in web analytics and digital marketing.
April 7, 2026
Bounce Rate in GA4: What Changed, Where to Find It, and Why It Confuses EveryoneGA4 changed the definition of bounce rate and hid it from default reports. Here is what it means now, how to find it, and why your numbers look so different.
March 16, 2026
7 Web Analytics Best Practices to Drive Smarter Business DecisionsWant to make better data-driven decisions for your business? Then check out these essential web analytics best practices for optimizing tracking, finding actionable insights, and boosting conversions.
February 13, 2026
Visitor Segmentation: 19 Ways to Uncover Hidden Insights in Your AnalyticsYour overall conversion rate is an average — and averages hide problems. Use these 19 visitor segmentation strategies to spot what you're missing.
January 26, 2026
How to Track QR Codes in Google Analytics (+ Easier Alternatives)QR codes bridge offline and online marketing, but without proper tracking, you're flying blind. Learn how to create trackable QR codes and measure their performance.
December 3, 2025
First Touch vs. Last Touch Attribution: Which is Best?Learn the difference between first touch and last touch attribution, when to use each model, and how they impact your marketing decisions.
October 2, 2025
How to Find the Most Popular Pages on a WebsiteWhen you study most websites, you'll notice that the majority of site traffic comes from a handful of popular pages. So in this post, we'll show you how to identify what those pages are; both on external sites and your own.
December 19, 2024
GA4 Limitations: The Frustrating Drawbacks You Need to KnowStruggling with GA4’s clunky interface, data delays and missing features? We uncover all its major limitations and how they impact your business decisions.
December 3, 2024
The 5 Essential Benefits of Web AnalyticsWondering how web analytics can help your business? Learn the 5 key benefits of web analytics and how to use them to optimize your site, track trends, and drive more meaningful results.
October 31, 2024
GA4 Data Delays: Common Causes and WorkaroundsLearn the common causes of GA4 data delays and discover how GoodMetrics can improve report timeliness and accuracy for better, faster insights.
October 3, 2024
Google Analytics Pricing: GA4 Free vs. Paid?We break down the main differences between the free and paid versions of Google Analytics. Plus, we explain why GoodMetrics is a better alternative to both.
September 5, 2024
How To Remove Google Analytics From a WordPress SiteThis guide walks you through how to remove Google Analytics from your WordPress site. Whether it’s added via code, plugin, Google Tag Manager, or a theme.
August 23, 2024
How to Delete Your Google Analytics Account (Step by Step)This guide walks you through everything you need to know to successfully delete your Google Analytics account. From backing up your data to removing the tracking code from your site, we cover each step in detail so you can make sure nothing is left behind.
July 9, 2024
The 4 Best Web Analytics Books Every Marketer Should OwnCheck out these four must-read web analytics books for marketers. They'll teach you how to track KPIs, optimize traffic, and enhance user experience with actionable insights.
June 19, 2024
Mastering GA4 Data Retention: A Complete GuideDiscover how to optimize your GA4 data retention settings and keep your valuable data for longer. We also present a few options to get around GA4’s less than desirable data retention limits.