Free UTM Builder

Use our handy UTM builder to generate UTM links for all your marketing and advertising campaigns. By adding UTM tags to your campaign URLs, you can easily track the performance of ads, referrals, backlinks, and more.

The full URL of the website (e.g. https://domain.com)

The source of the traffic (e.g. google, facebook, mailchimp, etc.)

The marketing medium used (e.g. cpc, email, social, affiliate, display, etc.)

Name of the marketing campaign or product (e.g. summer_sale)

Optional field used to identify paid keywords

Optional field used to differentiate ads

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FAQ

What are UTM tags and why should I use them?

UTM tags are snippets of text added to the end of a URL to track the effectiveness of online marketing campaigns across traffic sources. They're helpful in identifying where traffic is coming from and the ROI of individual campaigns.

Which tags are required?

Technically speaking, tracking will work with at least one UTM tag added to the tracked URL. However, it's recommended that you always add the UTM source, medium, and campaign.

The utm_term and utm_content tags should only be used if you need to track keyword performance or differentiate between ad variations.

Why use a UTM builder?

Even though it's possible to manually add UTM parameters to a URL, this process is both tedious and highly prone to errors. By using a UTM builder instead, you can save time and ensure that all of your campaign URLs are tracked properly.

How should I format my UTM tags?

  1. Use lowercase since UTM parameters are case sensitive. This will help you maintain consistency and avoid discrepancies due to case sensitivity in analytics platforms.
  2. Use underscores instead of spaces when separating words. This ensures URLs remain clean and readable since spaces are encoded into "%20."
  3. Avoid using special characters such as "#" or "=" since they have specific functions in URLs and will disrupt the structure of UTM parameters.
  4. Use short and descriptive values.

Want to learn more?

Check out our full guide on UTM parameters where we cover examples, best practices, and everything you need to know about using UTM codes effectively.