What is a Referring Domain?

The referring domain is the domain from which referral traffic originates, providing a higher-level view of the sources sending traffic to a website as opposed to the specific pages.

For example, the full URL of this web page is:


Therefore, if we link to your website from this page, the referring domain would be goodmetrics.io, which would exclude the referral path of '/glossary/referring-domain'.

Viewing traffic at the referring domain level is useful for identifying which websites are most valuable in generating visitors.