What is a Referral Path?

The referral path is the specific URL path or the part of the URL that comes after the domain name, indicating the exact page on the referring site from which a user clicked a link to visit another site.

For example, the full URL of this web page is:


Therefore, if we linked to your website from this page, the referral path would be:


By drilling down to the referral path level, you can gain deeper insights into which external pages are driving traffic to your site.