What is Search Volume?

Search volume refers to the number of times a specific keyword or phrase is searched for in a search engine over a given time period. It's a critical metric in SEO and SEM strategies and indicates the popularity or demand for topics, products, or services.

Knowing search volumes is also instrumental in guiding content and keyword targeting decisions.

How to determine search volume for keywords

Determining keyword search volume can be done using free tools like Google Search Console or paid platforms like AHREFs and Semrush.

Google Search Console is ideal for optimizing existing content based on actual traffic data, whereas AHREFs and Semrush cater to advanced keyword research, competitor insights, and strategic planning.