What is an Impression?

An impression refers to the count of how many times a digital advertisement or any form of digital content is displayed, regardless of whether it was clicked or not.

Impressions are a fundamental metric used to measure the reach and frequency of online advertising campaigns, social media posts, or any form of digital content.

Note however that an impression simply indicates that content was displayed, not that a user interacted with it. Therefore, it's important to look at other metrics like clicks or conversions to measure how your audience is interacting with your content.