What is GDPR?

GDPR is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas.

GDPR aims to give individuals control over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

It also has significant implications for web analytics, requiring consent for certain types of data collection and ensuring user data privacy and security.