What is Direct Traffic?

Direct traffic refers to visitors who arrive at a website directly without any referral from another website.

While not an exhaustive list, users would be classified as direct if they performed one of the following actions:

  • Typed your website's URL directly into their browser
  • Used a bookmark
  • Clicked a link in an email or document

This type of traffic is important as it indicates the number of users who intentionally visit your website, showing a direct interest in your brand or content.