What is Bounce Rate?

Bounce rate is a metric in web analytics that represents the percentage of visitors who enter a website and then leave ("bounce") rather than continuing to view other pages within the same site.

While a high bounce rate may indicate that the landing page is not relevant or engaging enough to encourage visitors to explore further, this is not always the case.

For example, if a site is designed to provide quick answers or if it's a blog post that fully answers a question, a higher bounce rate might be expected and not necessarily indicative of a problem.

How to Calculate Bounce Rate

Bounce rate is calculated by dividing the number of single-page sessions by the total number of entrance visits on your website.

Bounce Rate = Number of Single-Page Sessions / Total Entrance Visits

For example, let's say 100 people land on your homepage but 70 of those visitors don't explore the website any further. In this case:

Bounce rate = 70 / 100 = 70%