Finally... the GA4 alternative you’ve been waiting for
GoodMetrics makes it easy to see where your traffic comes from, what drives conversions, and which content works best — all in a privacy-friendly way.

Why we're building GoodMetrics
Remember what it was like to use Universal Analytics?
- Real-time reporting was actually real-time
- Useful reports were a click away
- Conversion tracking just worked
Then Google replaced it with GA4 👎
Suddenly, the UI was clunky, data was delayed, useful reports vanished, and privacy concerns remained.
So like many others, we went searching for alternatives.
While plenty privacy-friendly alternatives popped up, most were too basic. They didn’t track conversions well, lacked visitor segmentation, and offered little more than a single dashboard.
In the end, none of them let us measure performance as effectively as Universal Analytics once did.
So we started to ask ourselves:
What if we could bring back the best of Universal Analytics, but rebuild it for a privacy-first world?
And with that, the idea for GoodMetrics was born.
Since then, we’ve been building the tool we always wished existed — one that’s easy to use, delivers actionable insights, and respects your visitors’ privacy. Here’s what you’ll get:
- Real-time data without delays
- Actionable reports you can actually use
- Conversion tracking that’s simple, not frustrating
- Unlimited data retention
- Privacy-first analytics that comply with GDPR — no cookie banner required
So if you're ready to ditch GA4, request an invite and we'll notify you when a spot in our beta opens up.
Frequently Asked Questions
Who's behind GoodMetrics?
GoodMetrics is co-founded by Christopher Gimmer and Marc Chouinard. We've built several software products over the years and feel that we're uniquely positioned to solve this problem.
How do I get beta access?
Request an invite and you'll be onboarded on a first-come, first-served basis. If you're itching to get access now, reply to our welcome email and let us know that you want in right away.
How is this different from other privacy-friendly analytics tools?
While other privacy-friendly alternatives exist, most of them are just single page dashboards. With these tools, we found that conversion tracking was limited, they didn't segment new vs. returning visitors, and the reporting left a lot to be desired.
GoodMetrics gives you the power of advanced analytics while staying intuitive and easy to use.
How much will GoodMetrics cost?
Pricing starts at $19/month for up to 100,000 page views, with plans that grow with your traffic. Beta customers will lock in a discounted rate as a thank-you for early support.
What if I have more questions?
Feel free to email us at [email protected].